Case Study
Arku House
Arku House, a picturesque vacation rental in Sisters Beach, Tasmania, faced the common challenges of relying solely on Airbnb for bookings. Seeking to enhance their brand identity, streamline booking processes, and stand out in the competitive market, they partnered with us to create a direct booking website.
The Problem
Branding challenges
Relying solely on Airbnb stripped Arku House of its unique identity. Their property's charm got lost in the crowd, leading to control issues, communication challenges, and rising fees.
- Diluted identity
-
Arku House's unique charm and character were watered-down when solely relying on Airbnb, as it struggled to stand out amidst a sea of listings with Airbnb's standardised branding.
- Limited control
-
The exclusive use of Airbnb limited Arku House's control over its property, affecting communication with guests and overall management.
- Financial strain
-
Airbnb's increasing fees and commissions put additional financial strain on Arku House's operations and profitability.
The Solution
Streamline and optimise
A custom-designed, direct booking website for Arku House was built, which resolved key issues, empowering the property with enhanced branding and control.
- Custom web design
-
A captivating website with a unique custom design that authentically reflected the New-Mediterranean aesthetics of Arku House. This gave the property a distinctive online identity.
- Compelling content
-
We created informative and engaging content about the property and its surroundings. This content not only highlights Arku House's unique charm but also provides guests with valuable information, making their experience better and enhancing their brand's appeal.
- Enhanced guest experience
-
The website ensured a smooth, user-friendly booking process and easy to access information improving the overall guest experience.
The Result
Strengthened brand identity
Arku House experienced significant improvements in their brand identity. These outcomes enhanced their overall online presence, fostering a more distinctive and reputable image.
- Unique online presence
-
Arku House now boasts a unique and recognizable online presence that sets it apart from competitors. With carefully curated visuals and branding elements, their website captures the essence of their property, creating a lasting impression on visitors.
- Improved guest experience
-
Visitors to the website now enjoy a seamless and user-friendly experience. Clear navigation and readily available information enhance user satisfaction, making it easier for potential guests to explore the property and make bookings.
- Consistent messaging and control
-
By regaining control over their branding and property representation, Arku House ensures a consistent message across all platforms. This consistency reinforces their commitment to quality and resonates with guests, ultimately resulting in increased trust and engagement.
"The level of personal attention and care we got from Blue Peak Digital was outstanding. They really took the time to understand our business and built a beautiful website that matches our brand perfectly. Couldn't be happier!"
Ready to grow your business?
Take the first step towards an effective and engaging website. Schedule your free, no-obligation strategy call or send us a message.